"When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence. " A. Adams.

Sunday, 3 October 2010

Recontextualized ideas in contemporary culture

Pastiches are another way for artists to recontextualize ideas into contemporary culture. In season 5 of Americas Next Top Model we see the photographer Barry Lategan take traditional pieces of classic art and photograph them as modern interpretations. They picked 5 original art works, all well known and recognizable in modern culture but photographed them how they believed the images would be interpreted today. The works that they chose were; The Mona Lisa, Whistler’s Mother, The Birth of Venus, Girl with a Pearl Earring and Vitruvian Man. These images were shot for an advertising campaign for ‘Quench body lotion’ and by using these iconic art forms they capture a wide range of viewers into the advertising campaign.

Mona Lisa
Mona Lisa, Bre ANTM
Whistler's Mother
Whistler's Mother, Jayla ANTM
Birth of Venus
Birth of Venus, Kim ANTM
Girl with Pearl Earring
Girl with Pearl Earring, Nicole ANTM
Vitruvian Man
Vitruvian Man, Nik ANTM
I really like what Barry Lategan has done with these images. My favourite from the series is 'Girl with Pearl Earring' this is because the expression he has captured on the models face compliments the original image well while still adding something new to the image. Overall i would say that he has successfully interpreted within contemporary culture.